Seniors Real Estate Specialist (SRES) Designation

//Seniors Real Estate Specialist (SRES) Designation
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Instructor: Larry Anderson

Get ready for the Boomers.  They’re not your average grandparents. The largest and wealthiest buyer’s group in the country is made up of Baby Boomers. Understand what motivates this mature demographic and make your business boom with an SRES designation.

Adults aged 50+ represent more than 20% of the U.S. population. For most senior adults, the homes that they live in are their largest asset and account for most of their net worth. Completion of the Seniors Real Estate Specialist (SRES®) Designation Course is an essential step for REALTORS® in understanding the distinct real estate goals, concerns, and needs of seniors today. This course looks at key differences in housing options, from age-restricted communities to age-in-place design to assisted living; applications of the Housing for Older Persons Act (HOPA); the ins and outs of reverse mortgages; the use of pensions, 401k accounts, and IRAs in real estate transactions; and developing a team of senior specialists, including estate planners, reverse mortgage lenders, clutter and staging specialists, and more.

Students who complete this course and score at least 80% on the exam will become members with the SRES Council. Please note that in order to be eligible for membership with the SRES Council, students MUST maintain membership with the National Association of REALTORS® or, for students outside of the U.S., maintain membership with one of the NAR’s cooperating associations, including the Canadian Real Estate Association. The first year of membership with the SRES Council is included in the price of the course.

The course material and exercises train REALTORS® to:

  • Identify the power of generational demographics
  • Develop and maintain relationship marketing skills
  • Counsel rather than sell to the 50+ market
  • Understand the implications of tax laws, probate and estate planning.


  • $250 PWAR Members
  • $260 Non-Members

Log-in with your PWAR credentials to register online or click here to download the registration form.

Day 1 breakfast sponsored by Donofrio & Associates and lunch sponsored by Interstate Moving & Storage. Day 2 breakfast sponsored by Advanced Title and lunch sponsored by The Chimney Doctor.  


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