Pricing Strategy Advisor Certification

Pricing Strategy Advisor Certification (PSA)

Thursday, December 8th, 2022 | 8:00 AM-5:00 PM

$140 Active PWAR Members | $150 Guests
One-time application fee: $179.00 due to NAR after the completion of the course and the certification is yours for life!
Credits- CE Elective (6hrs)


Who is it for?

-The Pricing Strategy Advisor (PSA) certification is specifically designed to enhance your skills in pricing properties, creating CMAs, working with appraisers, and guiding clients through the anxieties and misperceptions they often have about home values.


What You Gain

– Knowledge:

  • The purpose and benefits of CMAs, and how to guide clients through them
  • Terminology of pricing and valuation
  • The Code of Ethics as it relates to pricing
  • How to identify appropriate comparables, and where to find information about them
  • The role of supply and demand in pricing
  • How to adjust comparables
  • Specific challenges and special situations in making adjustments
  • How to work with appraisers
  • How to hone your pricing skills and practices


– Benefits:

  • Use of PSA logo and name
  • Customizable Press Release
  • PSA Customizable Marketing Materials
  • Monthly e-newsletter
  • Facebook private networking group


– How to Earn It

  • Complete the one-day class, Pricing Strategies: Mastering the CMA
  • Member in good standing of the National Association of REALTORS®
  • Submit a one-time application fee


Michael & Rebecca Straley

Michael & Rebecca Straley


Meet your instructors,

Michael Straley is an active REALTOR® top producing sales agent who has a passion to share success and uplift professionalism in our industry.  Michael seeks to learn from the best and share!   Within the year Michael will be one of a few agents Nationwide that will receive a master’s degree in Real Estate from REALTOR University®. After several years of study, Michael carries a 3.9 GPA and is willing to bring his experience, education, and personal stories to the classroom – making it fun for ALL Learning Styles.  His background as SR VP and prior COO of secondary mortgage technology companies brings a unique presentation style that attendees can quote and mimic building their statistical successes to the public, providing concierge service and strategies to clients. Michael Straley brings an interactive and fun education style that creates competition and team environment in every class.  Michael Straley has achieved CRS/RCC Instructor Candidate Status and named Fredericksburg Association Good Neighbor in 2014 and Virginia Women’s Council Member of the Year in 2015.

Rebecca Straley has a lifetime career as a professional full-time REALTOR® and has been licensed as a broker and retired appraiser over past decades.  She has seen many upticks and downturns through multiple real estate cycles bringing an excitement to the future of real estate based on experience and education.  Growth is her DNA.   Her passion reveals your unique talent and strength.  As a broker of boutique, franchise, and cloud brokerages she understands the variety of learning styles and demonstrates to attendees how best to communicate this knowledge in your business increasing life balance, longevity, and productivity in the industry.  Rebecca carries the ABR, PSA, MRP, SFR, AHWD, PMN, CRS, ePRO certifications and designations.  Rebecca has been selected as a CRS/RCC Instructor Candidate and received recognition as Virginia Educator of the Year in 2015 and is the recipient of the Code of Ethics, Educator, and Manager of the Year Recognition through Prince William Association of REALTORS®.  Rebecca Straley’s goal is to demonstrate work can be fun & bring fulfillment to your life.

Event Information

  In Person, 4545 Daisy Reid Avenue, 22192, VA, United States
}  December 08, 2022
  Thursday, 08:00 am to 05:00 pm
n  Professional Development
    $140 Active PWAR Members ● $150 Guests

Event Organizer

   PWAR's Professional Development Small Group

Event Location